If you’ve read more than one of my own reviews, you’ve probably come to realize me for the Incredibly Picky Bitch™ that I am. Some people appreciate it because they know I don’t give a passing grade to mediocre products. Other probably wish I didn’t nitpick their reviews quite so much to which I could say “STFU” or “Take it like a man”. Or, maybe I could direct them to this post which explains what I find helpful in reviews.
Background/Extra Information
I like to read a little extra information about manufacturers. I recall reading a review on EdenFantasys where the reviewer mentioned that Sinvention, is based out of a gothic church in Canada. Interesting? Yep. I also like when reviewers discuss the credentials of book authors, especially on topics like BDSM. Furthermore, knowing that a toy is made especially for body part X because of reason Y is great.
What I don’t like? A two-page essay on the history of the company. The review is of a product, not a company or perosn.
Size Description
It can be easy to leave out size but this is pretty essential information. It can be in inches/CM measurements or described in terms of a universal object (I used a soda can for reference in my Oil of Love Review) or, preferably, both. This is also important when it comes to lingerie/wearable items. I view anything from American size 12 on up as plus size (mostly because of my own body issues, honestly) but not everyone does. Your definition of “curvy but not fat” and mine may differ greatly.
What I don’t like? Measuring every single aspect of the toy. I don’t need a spreadsheet. Nor do you need to add pictures with a ruler.
Necessary Experience
Sexuality and sex toys are somewhat sensitive subjects, and if you can’t be that vulnerable, you may want to reconsider whether you should really write a review. Similarly, if you can’t explain why you liked a toy or offer any specifics, it’s best to leave the review writing to someone else.
So what do I consider necessary experience? It’s helpful to know if you couldn’t insert a toy without lube or maybe not at all as was the case with the large Passion Wave vibrator. If something broke or caused irritation, it’s also good to note. Remember Uma? My god, was it hard to use! Whenever a toy uses unique controls, like the Vanity line did at the time, explaining your experience is helpful. When something frustrates you — or even when it makes more sense to you — others will find that helpful! If you find yourself consciously trying to arouse the reader, you’re doing it wrong.
What I don’t like? Poorly written “erotica”.
Whether or not it got you off
This can be tricky. It’s good to know if the toy did it for you (if it’s applicable), but it shouldn’t be the focus of your review. I’ve rated toys poorly even when they did get me off because of poor quality or just because it didn’t do it well. On the other hand, I’ve given good reviews to items that didn’t get me off but were well-made and enjoyable in general.
What I don’t like? Reviews that are exceptionally positive (hyper excited) and fail to give other, essential information because the author got off from the toy. And poorly written erotica.
Basic Information
If a review doesn’t include more information than a production description or teaser video, it could be more useful. It’s essential to let us know what the toy is intended for and if you used it otherwise (and that can be a great thing!). Colour, shape, scent, size (as previously mentioned), material (including texture, density, firmness, etc), and functions are all important. I can’t even name how many rabbit reviews I’ve read that didn’t specify what exactly the shaft did. Feel free to suggest alternative uses.
What I don’t like? Reviews that assume you’re familiar with the product.
Significant Packaging Information
I don’t care what you said to your mailman or how long you waited at the door. I suspect no reader really does, honestly. I’ve got 65 pages of reviews, and including this information in every room would take up reading and writing time that could be better spent elsewhere. There is more than enough to say to meet your word count while only talking about the product itself.
Similarly, I assume everything is discreetly packaged as is the norm and only need to know if that’s not the case. For example, some lingerie has shown up in less-than-discreet packages, and both California Exotics and Pipedream add their actual company name to the shipping label. I do care if the individual product package was so poor that the toy fell out/spilled or, even worse, was damaged during shipping. It’s also worth noting when shitty companies shove everything they can into flimsy envelopes.
What I don’t like? The play-by-play of ordering and delivery.
Did you notice that I didn’t mention photos? I know we’re on the visual Internet now, and I truly try to take the best photographs that I possibly can. Yet, I find the written word to be the meat and potatoes of a review, as it were. And I think the right words can eliminate the need for visuals… even if some people disagree.
If you cover everything above, your review can really only be useful to the masses. Doing so and adding your own bit of flare, perhaps humour, will help make your reviews more memorable.