The Conflict of Capitalism and Co-option of Feminism

June 7th, 2023

Thanks to Wellbutrin, my sex drive is higher than ever, which is somewhat ironic considering that I neither have a partner nor use toys as frequently as I have in the past. In fact, it’s been a long time since I’ve added a new sex toy to my collection. I used to get so excited over new companies, toys, and technology, enough so that I made a point to seek out and share these things with my readers and friends. I wanted to know what companies were new, discover how companies found ways to make bullet vibrators stand out, and see the most recent dildo designs. I often felt the pangs when I saw an exciting new sex toy knowing my budget would never enable me to buy them all. And my particular brand of anxiety inspires a fear of missing out on owning things simply for the sake of owning them.

But my relationship with shopping has changed. I’m not immune to retail therapy or window shopping, even if I’m more reserved about my purchases. It’s just difficult not to feel disenchanted with capitalism and all it entails. The expectations that we must constantly be productive and achieve a certain amount of wealth (and then appropriately display that wealth) can easily make a person feel not good enough. Perhaps more importantly, failure to do so can mean you can’t put a roof over your head or food on the table, so you’re struggling with practical concerns, all the while your self-esteem takes a hit.

The sex toy industry isn’t an exception to this, and I think the decades companies spent making toys from dangerous materials and the return to such sketchy practices in the Amazon era are proof of that. But lately, I’ve been pondering what seems, to me, to be a particularly pernicious example of capitalism in our nightstands. Over time, I became aware of all the ways women became advertising targets by those in the sexual sphere.

Pharmaceutical companies struggled to find the “female Viagra” for years because of the potential for profit. And after all that, we have a couple of medications for female sexual dysfunction that are no better than placebos and certainly fail to make a real difference in the way mindfulness or, you know, caring about and talking to your partner makes in a person’s sex life. But who wouldn’t want to try a quick-fix medication when they’re experiencing sexual difficulties, especially with the current state of sex education pretty much guaranteeing they haven’t learned about the alternatives?

It’s not just about pharmaceuticals, either. Lumping sex tech into femtech suggests new opportunities for women to live more authentically or succeed professionally. And it’s true that women have traditionally been sparse in the tech industry, so this signifies a change in the people designing products and solutions for previously-overlooked wants or needs because the men who were in charge failed to consider,.
IKa demographic that did not include them. Yet it leaves a bad taste in my mouth when I realize how we’re being sold these things as necessities and not just luxuries that might improve life. If you do not buy lube, medications, or sex toys, you have somehow failed as a sexual woman or perhaps a feminist. The idea should be ludicrous, but somehow it’s not.

Even if I understand this intellectually, it’s not like the marketing hasn’t impacted me. Boy howdy, have those marketers succeeded! I remember balking at the premise of the book Sex, Lies, and Pharmaceuticals when I first discovered it, mostly because it seemed as though the authors were suggesting that women didn’t deserve the focus of pharmaceutical companies. Did the authors hate women or feminism?! Why didn’t they want us to enjoy our sexuality? It took me literal years to really absorb the fact that it was the way this search has been handled, which represents a terrible convergence of capitalism and misogyny, that was really under fire. It’s fine when these options are available; the problem is when we’re made to feel bad about ourselves or like every issue requires a store-bought solution.

What frustrates me the most is that, as a blogger, reviewer, and writer, I have benefited–no, profited–under this system. Really, you have to play ball if you want to pay the bills. There’s no practical way for most people to shed the shackles of this capitalistic hellscape. But the system is set up so that individuals feel guilty while unscrupulous companies with CEOs worth millions of dollars remain unscathed. It’s reminiscent of how the responsibility to recycle has been foisted upon the average person, even though we stand zero chance of turning the tide and stemming climate change when companies are wreaking havoc on the environment.

Really, it’s kind of a (evil) genius move on the part of these companies. Shifting the blame to us consumers encourages us to blame others who we don’t think are doing enough and keeps up divided and ineffective. Very little changes. Someone, somewhere, realized the power of co-opting movements and tying how we feel about ourselves to our habits as consumers. It’s not entirely different from rainbow-washing, which we are currently immersed in this Pride month, or pinkwashing every October.

How do we reconcile our ideals with the world we live in? Maybe, at the end of the day, all I can do is find little ways to enjoy being alive, whether that means engaging in retail therapy or using a luxury sex toy. Maybe I need to give myself a break because. I can only do so much and I can’t achieve anything other than making myself miserable because I cannot abstain from capitalism. Instead of beating myself up, I would do better to direct my attention and energy to the causes I believe in, like helping people have more satisfying sex, no matter what that means for them (and even if it means suggesting some products to assist). Occasionally, I may even be able to step up and help those people who suffer even more under this system.

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Build Your Own Sex Room

September 10th, 2022

If you follow me on Twitter or Facebook, you may have seen me mention How to Build a Sex Room, a recent reality TV from Netflix that isn’t terrible. It features designer Melanie Rose, who transforms a room or area of her client’s homes/property into “sex rooms.” It’s fun, silly, sex-positive, and inclusive (there are queer, kinky, and poly clients) show that I binged in one sitting. It’s sexy plus the allure of renovation TV. While Melanie introduces sex toys and BDSM gear to her clients, the audience also gets a chance to learn about devices they may not be familiar with, and there are discussions of intimacy and consent along the way.

As someone who does know a fair bit about sex and BDSM goodies, I recognized some of the specific pieces on the show immediately. If I had taken a shot every time I recognized something, I’d still be drunk several days later. Ha! While I couldn’t recognize every possible piece, all of them fell into categories that I was familiar with, so I feel comfortable making recommendations to anyone interested in the goodies they saw on screen, even if the camera/Mel didn’t focus on or specifically mention the item. 

I won’t name every item, so if there’s something you’d interested in that I don’t talk about, please leave a comment or hit me up on Twitter. I’ll be happy to set you off in the right direction and may even update this post based on your curiosity!

Where to Shop for Your Sex Room

The short answer? Everywhere!

Melanie mentions custom-making sex furniture for her clients. We also see her stopping by the local sex toy and hardware store for goodies, and I’ve purchased kinky accessories from hardware departments in the past. Many kinksters have gotten similarly creative, and I love how Netflix showed this aspect of Mel’s shopping. The viewer can also see that Mel hit up many furniture and home goods stores/makers, and while I won’t focus on those products in this post, the decor elements were just as important for creating sensual spaces for the couples and clients featured on the show.

Of course, you can buy many products from a single retailer if you prefer the convenience and aren’t trying to duplicate the rooms designed by Mel or create a fully customized room for yourself. If that sounds more up your alley, I’d like to recommend Stockroom as your one-stop shop. You’ll find versions of the sex toys and BDSM gear on their site, including some of the harder-to-find kink pieces and furniture. Keep in mind that some of the specialty goodies will cost thousands of dollars. 

I also cannot recommend some of the makers on Etsy for goods such as floggers, crops, paddles, and blindfolds made from leather or suede. You’ll also find rope dyed all sorts of gorgeous colors there. No affiliate links because those commissions cut into the artists’ profits. But if you want to customize your gear or buy matching sets, I definitely recommend supporting artists like these and will include some links to specific products in this post.

Items Commonly Featured in ‘How to Build a Sex Room’

Melanie incorporates several items into multiple rooms on the show, and for good reason. Instead of making you scroll through this entire post to find those goodies. I will mention them right away. How kind of me!

Sex Chaise

how to build a sex room hannah and wesley

Hannah and Wesley with the tantric chaise

One item that came up multiple times was the sex chaise/lounge. Not everyone has room in their home or budget for such a piece, but the show did a great job depicting its various uses. While I never caught which brand made the chaise for the show, the Liberator Esse immediately came to mind. The piece comes in 11 different colors and thanks to the curvy shape, you can comfortably enjoy penetrative sex in any orifice.

Melanie focused on woman-on-top positions in the show, but you could easily lie back against the lower end of the chair so your partner can penetrate you while standing (or kneeling) or kneel to perform oral sex. Liberator includes the Scoop and Headrest pillows with the Essa, giving you even more options. If you find the height isn’t quite right, you can boost it with the Flip Stage.

Cleanup is also a breeze because you can remove the cover to wash it. I’d also like to feature the Black Label Esse, which includes bondage connection points for cuffs. It’s the same design, just with an upgraded cover, so you could buy an Esse and the conversion kit if you want the bondage connections and the more discreet cover. Liberator also sells cuffs that are compatible with the side-release buckle (similar to work belts or some pet collars), but you may be able to purchase cuffs from other companies if they use connectors of the same size.

St. Andrew’s Cross

how to build a sex room

Mel gifted multiple clients with a St. Andrew’s Cross for endless bondage possibilities

As Melanie explains to her clients, Saint Andrew was crucified on an X-shape cross, and this shape works incredibly well for bondage. You can truss someone up, either facing you or away. This makes it the perfect frame for impact play (flogging, paddling, caning, etc.). I also recommend trying it with a blindfold or gag.

You could build your own St. Andrew’s Cross if you’re handy. You need the base (unless you secure it directly to studs in your wall or your bedframe as some people do), beams to create the X shape, and screw eyes to make connections for the wrists and ankles. Sand and treat it to prevent splinters (kink is about wanted pain, after all!), and you’re set. Dungeon Delights sells a hardware kit, so you only need to source the wood. You could add paint and padding to make it more chic and comfy, but that’s not necessary.

Keep in mind that most designs are angled slightly backward, which allows the bound person to rest on them more comfortably. Generally, the person keeps themselves upright, not the furniture.

For the rest of us, Stockroom sells this one. I like the connectors at different heights. It allows you to tie up your partner as their waist or thighs (thigh cuffs, anyone?), and you could easily connect rope bondage to the frame. As someone who’s short, I also appreciate the mid-height connectors on the top half of the cross.

For something a bit more affordable and for fans of wood over metal, Etsy has plenty of gorgeous and creative options, some of which you can customize. A few highlights:

Pure Plug

The stainless steel butt plug Mel showed several clients is one of the Pure Plugs by nJoy. Folks universally love these gleaming toys for your bootie. You can purchase them in small, medium, and large, depending on your preferences. You can also buy the updated Pure Plug 2.0.

As several people mentioned, a stainless steel plug is quite heavy. Glass and silicone will be lighter and cheaper.

Bondage Rope

how to build a sex room

Mel left her clients plenty of rope

There were very few rooms where Melanie didn’t leave a skein of rope, often in multiple colors. Companies such as Agreeable Agony and Twisted Monk make rope specifically for BDSM, offering limited-time colors and sets like AA’s Pride collection. Many sex toy companies have gotten in on the rope game, although they don’t offer the wide array of colors.

However, if you want to save some money, practice tying on cheaper rope, or simply don’t care what your rope looks like, your local hardware store has you covered. In fact, hardware rope will often advertise its load rating, so you have an idea of its strength.

I won’t go into the details of rope too much, but most rope is either 6MM (1/4″) or 8MM (5/16″). Generally, wider rope is more comfortable because it’s spread out across a larger area. BDSM rope is often sold in 30-foot coils and frequently cut into 10-foot and 15-foot lengths for smaller ties. If you plan to do any harnesses on plus-size folks, I recommended increasing the length of your rope, but you can also tie together multiple lengths of rope.

Rope comes in natural (cotton, hemp, linen, jute, sisal. silk, bamboo) and synthetic (nylon. MFP. polypropylene, polyester) materials. While natural fibers are often weaker and have more give, making them less ideal for suspension, they usually have better grip. Cotton and linen are easily washed. Synthetic rope requires little care and its strength and durability are preferable for suspension. However, you have to be careful about it slipping or rope burn.

Impact Play

Mel eagerly shows most of her clients a flogger and riding crop. While the flogger appears fairly standard with a wrapped handle like this one. I’ll mention some of the specific floggers in the appropriate sections. But if you’re not looking for anything in particular, you’ll easily find plenty of leather (real and faux/vegan), silicone, suede, and rubber floggers, not to mention some more unique materials.

The crop might be the discontinued diamond handle crop by Sportsheets. Although I couldn’t find anything similar, I love the look of this cosmic crop if you want form and function. You might also consider this two-in-one heart crop and flogger.

Bondage Pillows

I love the harness pillows Melanie used for her kinkier clients. The aesthetic is just -chefs kiss-. I wasn’t sure if they were purely decorative or if she simply used the pillows to store actually harnesses. You could DIY the pillows if you want them for decor only, and Soft Bound Co on Etsy sells some harnessed pillows in different styles.

If you wanted to use actual bondage gear with a pillow that you could remove to use, I’d suggest starting with a leather hog tie and using chains, straps, or even another hog tie for the back of the pillow. Stockroom carries multiple color options. Not down with animal products? No problem! This vondage hog tie is made from vegan leather!

Decor pillows are often 16×16 inches, and you can easily find an insert and covers to switch up their appearance and fit the vibe of your room.

Items Featured in How to Build a Sex Room

Below you’ll find some of the items Melanie added to each person, couple, or group’s sex room. I’ve organized it by couple to make it easy to find specific products. Each section will contain some products explicitly highlighted by Melanie and some goodies that I caught but may not have been mentioned or featured for more than a second.

Taylor and Ayjay

How to build a sex room taylor and ayjay

Taylor and Ayjay enjoyed a spanking bench and St. Andrew’s Cross

The first couple on the show was interested in exploring kink, especially impact play. Mel showed she wasn’t shy about BDSM right out the door, and the crew had a fun time getting all the gear and supplies into a basement with no door access. 

Shaped a bit like a miniature picnic table, this spanking bench is similar to the one Mel picks in the show with a few additional bondage points and hooks to hang your tools.

I noticed a black and pink flogger with checkered handle in the finished room that I couldn’t help but drool over.

Another piece in the finished room was a gorgeous leather and chain harness.

Although she calls it a paddle, impact toys with multiple layers are technically slappers. Here’s one with three layers. The first makes contact, while there are two quick “aftershocks” as each of the other layers lands. A tawse has a similar effect.

When Mel takes Taylor and Ayjay to some folks who can teach them more about impact play, my attention was immediately drawn to the rainbow floggers on the table. Taylor later receives a flogging with them. The closest I can find is this rainbow flogger by Firebird Leather. However, Strict Leather has its own take on the rainbow flogger, as does Sportsheets.

The magnetic nipple clamps look a lot like these. Essentially, you pull the knobs out at the sides, place the ring around the nipple, and let the magnets attract through the nipple. With clamps like these, there’s not a lot of room for adjustment, so if they’re too tight or loose, you’re kind of stuck, but you can choose to place the crown, which offers stability that simply using two magnets lacks, with the prongs against the skin if you want.

Finally, I noticed a heart paddle against the wall. Paddles with unique shapes and cutouts can leave fun imprints on your skin.

Raj and Ryan

These under-the-bed restraints by Sportsheets are the exact ones I’ve had on my bed for over a decade. They’re fairly easy to put on, even if without help, and you can swap out other cuffs with the Velcro ones that are included. The company makes an even more affordable set in another line that I haven’t tried but received good reviews from others.

When Mel encourages the couple to talk dirty and brings them into their finished bedroom, they wear contoured blindfolds. Unlike the super cheap blindfolds, these are designed to blackout all light and be comfortable without creating pressure over the nose.

The item that Ryan mistakes for a genie’s lamp is likely the Womanizer Premium 2, which uses pulses of air to create a suction sensation around the clitoris.

As Mel shows the couple the bed, the camera pans over some pink bondage gear, including this kitty cat fetish mask.

I also assume that at least some of the candles strewn about the room are massage candles, which are made from super soft oil-based wax that melts at a low temperature and feel (and smell) heavenly as you rub it into your partner’s skin.

Hannah and Wesley

how to build a sex room

Hannah and Westley’s finished sex room

 

Two of the products featured in this episode were rope and the tantric chair, which I discussed above.

Besides that, Mel chose products in hues of red and pink, and I loved the pink leather cuffs she chose for Hannah and Wesley. While most cuffs are adjustable, some wrist cuffs may not fit those with larger wrists. Fortunately, you may be able to swap them out with ankle cuffs, which are designed for a thicker limb, to make it work.

I also recognized a heart crop, set of glass butt plugs, and what looked like a dragon tail whip.

Also, one of the main features of their space is the Barely There wallpaper by York Wallcoverings. It’s adhesive, so you just stick it on yourself.

Orlando and Matt

how to build a sex room

Orlando and Matt donned leather gear for a photoshoot

During the photo shoot, Orlando wears a leather chest harness, and Matthew dons a collar with O-rings

A Fun Factory Manta, a vibe for penises, sits on the table in the renovated room, while a beautiful braided flogger is strewn across the sofa.

Mel also hooks the guys up with a suspension bar, to which one person’s hands will be cuffed above their head. A similar tool was shown in the previous episode when Hannah and Wesley visited the domme who was whipping someone bound to a suspension bar.

Melanie ensures the couple will have plenty to try in their toy cabinet, which includes, among other things:

Shenika and Matthew

Mel discovers a copy of Unleashing Her G-spot Orgasm in the couple’s room.

The “pulsating” rabbit from the sex shop is the Stronic Bi Fusion, which has a piston-like motion. She also shows them Wand’s rechargeable wand and a cock ring attachment. But I believe she actually gifts the couple the petite version.

The Family

how to build a sex room

From golden showers to cuddle puddles, Mel provided for this polycule

Lester and Soriya are quite familiar with kink, and they reveal a cage to Mel and the audience.

One of the things that Lester pulls out of the dresser is a metal collar, and while you can find all manner of them online, I do like this combination locking collar.

The polyfam is lucky enough to have a Sybian bestowed upon them. Sybian is the name brand of a type of fucking machine, and it’s a powerful, large, and expensive toy. It’s also not the only brand on the market. For example, the Cowgirl is a pretty contemporary design.

While the Sybian draws a lot of interest, the bondage chair in the same corner is also a beautiful piece of furniture.

The camera briefly focuses on clover/butterfly nipple clamps. I compared several styles of nipple clamps a few years ago, which you may find helpful when choosing for yourself.

The clamps also share the screen with njoy’s Pure Wand and Fun Wand, the former which is known to be an excellent G-spotter. Mel also adds an anal hook to the gleaming hardware.

Another of the kinky goodies that Melanie gives her clients is a neon wand. She does a good job or explaining the various attachments and general sensations to her contractor, Mike. Viewers will find the basic wand, kits, and add-on attachments in various styles.

But she could have explained electrosex a bit more. The neon wand is very mild compared to other forms of electrosex and not so intense that you really need to work up to it if you’re interested in it at all (check out my review for the Fetish Fantasy neon wand). Keep in mind that neon wands are just the tip of the iceberg when it comes to kink. You can also experiment with electrokink insertables or even use your own body to give your partner a shock.

I’d also like to mention how much I love that Mel left her clients with leather conditioner to care for their bondage goodies.

Meaghan and Dave

In comparison to the poly family, Meaghan and Dave seem a bit tamer, so Mel focuses on giving them a space to connect romantically. However, she does introduce the pair to the idea of roleplay after learning that Meaghan enjoys wearing different wigs. Meaghan really seemed to transform upon putting on a striking wig and some fetish wear.

Bettie and Brody

how to build a sex room

Brody and Bettie’s room included plenty of bondage goodies

If you spotted the translucent confetti dildo, you can get your own. It’s perfect to wear with a leather harness like the one hanging on their wall.

One of the goodies Mel hands on the wall is a pink, star crop, which may actually come from a tack store.

Mel leaves an ultra-wide posture collar on a mannequin. These collars keep the neck straight and head up.

The rhinestone flogger that Mel includes matches the couple’s glitzy style, but if chains seem a bit intense, you can get a sparkly flogger made from vegan leather.

Although I can’t be sure, there appears to be a “strapless” strapon like the Share on the dressing room table.

Ouima and Jesse

Ouima and Jesse’s space includes a patterned pink collar with leash and what I assume are matching cuffs. They’re quite similar to this rose gold collar and leash (check out the cuffs, too).

The collar is actually on a form wearing a lace corset. It may very well be a legitimate corset with boning that is either custom-made for Ouima or at least measured in inches. However, corsets are more affordable and readily available if you opt for something mass-manufactured. This similar, lace corset is available in multiple colors and up to 7x. 

The lucky couple also receives several sets of pasties for Ouima to put on a show for her partner. The show focuses on tassled pasties, but there truly are plenty of options, including these fuzzy ones, and fun bows.

Tricia and Gary

how to build a sex room

This couple got an impressive bondage bed

After exhausting her bag of tricks, Mel shows the couple a strap-on harness that seems particularly strappy. It could be something like the Vanity harness, or this harness by Dominix.

When visiting Mistress Nicci, Gary’s bondage gear includes a blindfold with a strap across the front like the essential blindfold from Babeland. You can get a completely adjustable aviator blindfold, which is similar but allows you to move the eyepieces.

Tricia chooses a lace and PVC corset during this session. For something similar, you might try the Cottelli Wet Look and Lace Peek-a-Boo Merry Widow Bustier Set, but it’s only available in plus size. I also get the feeling that Tricia would enjoy the Exposed Lust Wet Look Open Cup Bustier Set, available in straight and plus sizes.

During the photo shoot, we see Tricia in separate caged pieces, which is similar to a body harness. I couldn’t track down the exact pieces. But if you’re okay with separates, Bijoux Indiscrets makes some nice harnesses (one size fits most), any of which you could pair with the Audaciously sexy garter (no plus sizes). Finally, this halter cage and cage garter cost a pretty penny, but the shining latex is seriously sexy, the zipper is a nice touch, and the color options are the cherry on top.

Mel definitely had a big budget to work with. A spanking horse or “pony chair” as she calls it, could cost $2500–quite a bit more than many spanking benches. It looks like Mel included a bit gag for the couple in the finished room.

Of course, custom pieces cost even more. For example, I found what would be the very scroll bed that Mel ordered for Tricia and Gary for just over $5,000. But it’s clearly well made and can stand up to activities other than sleep, something that the couple’s original bed failed to do. You’ll find plenty of beds that seem like they could work for bondage, but will suffer the same fate under the slightest pressure. Plus, I love the removable St. Andrew’s Cross (which we see against the wall), and it looks like Mel had them tone down the scrolls for the stockade at the end of the bed. But this bed could totally go unnoticed by non-kinksters.

Bondage beds don’t have to be made from metal. Many are wood, some of which have a more rustic appearance than what Mel chose for this couple.

Mel also outfits the room for a leather sex sling. But for those who don’t have the budget or hardware, you can achieve something similar with an over-the-door sling or a sling that isn’t made from leather.

The couple’s finished room includes a country chic antler chandelier, and you’ve got no shortage of options on Etsy. 

Heather and Sara

how to build a sex room

Heather and Sarah’s small space that required creativity

With Heather and Sara, so many of the pieces were custom to fit into their van, that you won’t find them anywhere. You don’t have to go the DIY route if you don’t want to, however. A sex swing is a great way to save space, and you could use either of the slings listed above. However, this sex swing is a bit more affordable, while a deluxe version might better match your aesthetic.

Mel gifts the duo with a crystal dildo.

When it comes to portable suspension, you’ll need some sort of frame. Tripod and quad frames are common, as are swingset style frames. The most affordable option might be a hammock stand, but the smaller design isn’t intended to fully support the weight of more than one person. Of course, this may not be a problem if one of you intends to stand or kneel. 

BDSM Architecture sells a suspension frame for a bit more, but you know it’s built for bondage activities. The most hardcore–and expensive–option I’d recommend for home use is this frame by Tetruss.

Pulse sex toy mount, which allows you to insert up to two toys. Then, you straddle the shape and rock, grind, or bounce your way to nirvana.

And if you want, you can experience sensation play with a pair of vampire gloves.

Lisa

Finally, Melanie helped Lisa see that sex toys could be useful for solo and partnered play. She left her client with a fully-stocked sex room that could be used for any occasion.

Did the sexy folded impact play toy catch your eye? If so, check out Daddy’s belt.

Fun Factory’s Stronic line consists of thrusting vibrators that are fun to use on your own or have someone use on you. 

This Black Rose Spanking Paddle is similar to one that Lisa will get to play with, thanks to Mel.

In the sex shop, the strange vibrator with the band around it is the Fun Factory Amorino.

You can get your hands on the Starsi sex toy. Lisa also admires a tie-dye dildo made from silicone. But there are so many patterns and designs to choose from when it comes to dildos, so I’ll name just a few:

Many have flared bases that also function as suction cups!

As the camera panned around the room, I recognized a number of items.

Elvie is a smart Kegel exerciser that can help those with incontinence due to age or childbirth.

breathable gag is a good option for people who want to experiment with mouth bondage.

Miss Bi G5 Silicone Vibrator offers dual clitoral and vaginal stimulation.

If you’re not a fan of oral sex or simply want to spice it up, you could invest in some Intimate Organics Strawberry flavored lube.

Finally, a good lube is a must for more comfortable and healthy sex. It’s useful for people of all ages but may be necessary as aging and menopause change the vagina’s natural lubrication. For that, Mel left Lisa with a bottle of Aloe Cadabra. A water-based lube like this is compatible with all sex toys and condoms, too.

Phew! That was a lot to go through. And I haven’t even mentioned those items that I can’t believe Mel didn’t mention!

 

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This Ain’t A Man’s World

October 23rd, 2012

Writer Rose Crompton explores how sex shops are no longer a male only domain.

There was a time when you said the phrase “sex shop” and floods of negative connotations would come to mind: tucked away down a dark alley, illuminated by a flickering red light or garish XXX neon sign. Once entering the shop you’d be accosted by shelves upon shelves of hardcore porn DVD’s – many with cover images that could lead to the question of the legality of it – each row filled with seedy looking gents in long coats, fingering the cases carefully as he decides which bit of grot to take home tonight.

This is, of course, total stereotyping and although there are still many scenes like this that ring true in red light districts around the world, it’s also hard not to notice that there is a big shift happening and the face of sex shopping, how we do it and the characters we come across, are radically changing.

Dare we say it, but it appears that sex shops are becoming more female friendly, even specifically targeting women. With the opening of sex stores or raunchy lingerie shops on the high-street, it means that adult stores are being taken out of the dingy back streets and thrust into the bright lights of acceptable consumerism and us women are definitely not turning a blind eye to it. In fact, we relish it, especially with the online explosion where sites like Vibrations Direct, which are tailored to appeal to women and couples specifically, it appears that sex shopping is no longer a male domain.

Men may still have porn, only just thanks to a number of female directors and production companies breaking through, but women definitely have the real pleasure chest at their fingertips. The number of vibrators, dildos, bondage gear and sex clothing that is targeted at women far outweighs what men have at their sexual disposal, if they choose. As the shops move into the light, so do the Sex toys companies as they create ever more desirable and lust-worthy toys. Some of these are even elevated to the status of designer brands and are distinctly aimed at women.

For savvy, sex positive ladies (or those of use that have watched countless episodes of Sex And The City), most of us know the difference between our bullet vibes and rampant rabbits. Where once men used to find shopping for the right lingerie for their partner intimidating a recent survey revealed that 90 percent of British blokes now have that down. The new frontier is now sex shops and knowing how to buy the right vibrator when she asks him to “surprise her” that is presenting a real challenge.

There have been too many times men have contacted Vibrations Direct to ask, “Where do I start? I don’t have a clue what half this stuff does!” and it’s clear that a domain in which men used to feel so comfortable is fast become deep, uncharted waters for them.

So, the tables have clearly turned: once it was that women would find it intimidating to enter a sex shop, let alone buy a vibrator, even with their partner and despite the fact they were otherwise a sexually confident lady. “I was dating a fetish model and even she found it unnerving to go in,” explains frequent sex shopper, Whiskey.

It’s now men that come in holding their girlfriend or wife’s hand and allowing her to take the lead when it comes to provocatively fingering the toy boxes and making the decision on which sex aide to take home that night.

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What Every Online Sex Toy Store Needs To Have

September 9th, 2012

I’m surprised I haven’t written an article like this in the past, but I feel qualified to write one. If you run a store, if you want to, if you work with a sex toy retailer, run social media for one or are otherwise associated, take heed.

New Additions

I always know that SheVibe will show me new arrivals and change product order!

Listen, I’ve been around the block a time or two, so I know what’s already out there. What I want to know, especially if I’ve been a loyal customer of yours, is what’s new. You need to let me organize your categories by date added, at the very least. What I really prefer, however, is a “recent additions” page, or something similar. Plus, this makes your website look updated, which it should be.

Social Media Prescence

Social media isn’t rocket science, but it does take time. With it, you can build relationships and bill yourself as personal, a face behind the company. As a consumer, I sometimes use social media to verify whether you’re a legitimate business. When you’re on Facebook, Twitter, or Instagram, you instantly have access to your followers, who are often doom scrolling, anyway. Tell us what’s new or highlight product features. Give us coupons on Twitter, and we’ll shop at your site. Tell us when something’s on sale, and we’ll love you forever.

A Review System

Now, if no sex toy store had a review system, I’d be okay. After all, that’s sort of why this website and my reviews exist. And plenty of people don’t use on-site review systems to get their reviews, or they supplement them with reviews from sites like mine.

Lovehoney’s reviews put helpful information right at your fingertips!

But if you put those reviews right on your site, you provide an extra reason for consumers to use your website. You provide a form of interaction that cements your store in the customer’s mind. It gives you a good idea of products that are worth selling and putting on sale and those that you should drop. Reviews: you can’t go wrong with them.

People Skills

One of the websites that has frustrated me the most does so because the staff lacks people skills. There’s no understanding. There’s no polite asking. There’s only demanding and dictatorships. There are strict rules that change on a whim and a total breakdown of communication. You do not want to be that company.

Basic and Luxury Toys

I don’t always recommend a luxury toy. After all, I’ve tried plenty of Lelo and Jimmyjane toys that just didn’t do it. My favorite bullet isn’t luxury, and we don’t all have deep pockets. Yet some people do have a larger budget. Or choose to live in crappy apartments but splurge on sex toys. Some people save up all year. Others comb the Internet for sales like these. If you only focus on the super cheap or the amazingly expensive, you’re missing out on a large demographic. You’re making consumers go to other retailers to meet their needs and doing yourself no good.

Updated Stock

Just like I wanted to see what’s new, I want there to simply be new things. Add new toys and remove those that are no longer in production. If you have the resources, give us a system that lets us set alerts. Tell us how many are in stock (which can even encourage sales). Nothing’s worse than ordering from a company only to find out that the product doesn’t exist except, maybe, seeing ten-year-old toys that you know aren’t actually available on a site.

Babeland offers in-person and virtual sex education workshops that prove they understand sex (toy) safety!

Sex Toy Knowledge

I appreciate that many retailers have taken the time to remove vagina-tightening creams and toys with phthalates. Before they could make that decision, they had to know what items could potentially be harmful. My personal favorite? Toys described for anal play that obviously aren’t safe for the backdoor. When you know about toys and aren’t simply trying to make a quick buck, you know how to categorize them, pass on bad toys, and better answer customer questions. Win-win, right?

A God-damned Search Feature

Please let me search your every page with a little form on your every page. Please do not use a search plugin that does not respond immediately and interrupts or erases my typing.

So you want to know which (mostly) shops do these things? SheVibe, Good Vibes, and Lovehoney.

This is, by no means, a definitive list. There are plenty of things that a sex toy store should have. There are even more things that a store should have–and plenty of things it shouldn’t—if it also wants to run a successful community. What would you add to the list?

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